I am more than my relationship status

BRILLIANT! love it mate.

I am a larger guy and seem to only get the "drop that weight" or "rock hard abz"..

if you have been clicking on hot guys, you would be getting more results...

I was forwarded a link to your blog because I asked yesterday on my own blog whether this was a unique bugbear of women... seems not! :)

Those seedy dating/singles companies know that Facebook advertising to singles gets a good return. As long as they're the ones prepared to pay the most for your profile views, then that's what you'll see.

Facebook could address this by investing in a classification system for advertising, reporting the click-thru for those types and charging more for ad types that historically get the best click-through. Does anyone with more expertise than me in advertising know if this is commonplace?

If they do, it could simply be that only dating/singles sites are prepared to pay for your ad slots.

But if dating/singles ads aren't getting a good click-thru (because you hate them), the system should report that lower click-thru for that ad type. Because you're not clicking through on ads, the pricing should start to drop until it pays for someone else to start buying your page view. Natural, profit-seeking ad rotation :)

Thoughts?

I just thought Facebook advertising was like TV after 11pm!
I was forwarded your blog by another single friend who said she thought you should start a FB page!

I have advertised on FB and found it to be effective - just stationery nothing more!

I agree David, surely with all of the info FB collects and analyses they would have this info and if the market was like us then they would not have click through. However, there may be high click through from other FB members hence the ads??

The thing with FB advertising is that it relies on the advertiser to input selection criteria and all users to have filled out every area on their profiles so the criteria can be matched.
I for one do not have every piece of info filled out on my profile and am sure I am not alone.

I agree Ryan, being single is not a disease and you have highlighted yet another area FB needs to work on! :-)

super post,have the same problem,wish all the best from Poland

Don't worry Ryan - that used to upset me too until I had a birhtday and they immediately started replacing some of the "meet single guys" ads with "freeze your eggs" ads.

Want a bigger penis ? Ohhh sorry, ya that definately gets old.

Sometimes we must accept the fact that facebook is now a breeding grounds for internet marketers and spammers.

umm i agree your all comments.Being single is not a disease and it doesn't really bu anyone in this world. Anyone in this world is at one time gets single. Times will come to be double and go dating. Its all world's rule so don't worry dude it happens.

Facebook is like Television without the Tivo, you can't skip the ads.

Television provides you something for free(your favourite shows). In exchange advertisers get the opportunity to advertise to your demographic.

Same thing with Facebook, you are provided a free place to host your photos, videos, and to connect with others. In exchange Facebook sells your demographic(single, male) to the highest advertiser bidder.

Just think of it this way. If fly fishing books ads sold better than dating sites ads, then all you would see is fishing book ads.

You should not take it personally, blame all the other singles clicking on those dating ads, making them profitable.

Now that is something wild. How do they manage to serve ads based on your status. Facebook is something else.

relationship problems

Excellent concept! Brand image can be reinforced by brand communications. You need to focus both on offline and online medium. Social media is an important place where you can communicate one to one with your traget audience.

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